Our story
Welcome to RAYA C&F, where the heart of Morocco beats in the United Kingdom. Born from a deep love for culture, family, and tradition, we're more than just a webshop; we're a bridge connecting you to the vibrant heritage of Morocco. Discover our carefully selected range of authentic Moroccan products – from exquisite clothing to tantalising food and enriching beauty products – all chosen to share our heritage in a modern, accessible way. Join us on this journey as we celebrate the beauty and traditions of Morocco together.

Authenticity & quality
At RAYA C&F, authenticity and quality are at the heart of everything we do. We ensure that every product reflects genuine Moroccan heritage, meticulously crafted with care and precision. Our commitment to the highest standards ensures that you receive only the best, bringing the true essence of Morocco into your life with every purchase.

Customer-centric experience
Your satisfaction is our top priority. We are dedicated to creating a seamless and personal shopping experience that respects your individual tastes and needs. From easy navigation on our online shop to dedicated customer support, we ensure your journey with RAYA C&F is enjoyable and fulfilling, every step of the way.

Cultural connection & celebration
We believe in sharing the richness of Moroccan culture, helping you feel connected to the traditions, flavours, and beauty of Morocco through every product. RAYA C&F is more than just a shop; it's a celebration of heritage and a means to create lasting connections between our customers and the heart of Morocco.
Our vision: a bridge between cultures
Our vision at RAYA C&F is to become the leading bridge between Morocco and the UK, making Moroccan culture, products, and traditions accessible and cherished by everyone. We aspire to create a lasting connection between our customers and the heart of Morocco, fostering a deeper appreciation for the beauty and richness of our heritage.